How to get more clients through your doors. A Digital Marketing Guide for Irish Veterinary Practices
Pet ownership in Ireland has grown consistently over the past decade. According to the FEDIAF 2023 European Pet Food Industry Report, Ireland is among the more pet-dense markets in Europe, with millions of cats, dogs, and small animals needing regular veterinary care [1]. There is no shortage of people looking for a vet they can […]
No Iso, No Problem: TIVA also deserves a place in General Small Animal Practice
A colleague messaged me mid-morning: “The soda lime canister has cracked — can we still use isoflurane today?” The short answer was no. A damaged anaesthetic system compromises workplace and patient safety, increasing the risk of gas leakage, personnel exposure, and rebreathing of carbon dioxide. But the more interesting question is: what now? This is […]
The WhatsApp Message
“I need to start a disciplinary,” he said. It was 8.07am. I hadn’t finished my first cup of tea. “Okaaay,” I replied. “What’s going on?” “She’s undermined me in front of the whole team. I can’t let that stand.” Ah. We were in “example must be made” territory. The crime? A WhatsApp message sent at […]
The Clash of Generations in Recruitment
Should we be learning from Gen Z? Recruitment has evolved over the years, but there is a general feeling that it became over complicated. Until the middle of the 20th century, recruitment was mostly informal based on local hiring through word-of-mouth. After WWII there was a paradigm shift from agriculture to manufacturing work and a […]